OTT Platform Development in 2026: A CTO’s Build vs Buy Decision Guide
OTT platforms are no longer judged only on whether video plays smoothly. By 2026, expectations include fast start times across devices, personalised discovery, reliable analytics, and monetisation models that can evolve without re-platforming. As a result, the classic “build vs buy” decision has become less about upfront development cost and more about long-term control, speed…